The Vollrath Co. has named Fred Fritchen director of national accounts, giving him responsibility for leading the manufacturer's strategic sales team and overseeing its national account strategy. The appointment places a dedicated leader over the company's work with major customers and channel partners.
Vollrath said Fritchen brings extensive experience in the foodservice industry. His background includes building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners. The company cited that experience as relevant to the director role.
In the new role, Fritchen is expected to concentrate on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers. Those responsibilities place national account planning and customer partnership work at the center of the assignment, with an emphasis on maintaining close ties with customers.
Larry Deutsch, senior director of sales, said Fritchen offers a strong combination of foodservice experience, strategic account leadership and a demonstrated ability to build lasting customer relationships. Deutsch said Fritchen's experience and leadership would be valuable as Vollrath continues to strengthen strategic customer partnerships and identify growth opportunities.
Vollrath also noted that Andrew Cronau recently joined the manufacturer. Cronau participated in FER's How To Spec Live in September.