ToolGuyd is expanding the role of Lauren, a part-time contributor who has until now worked largely behind the scenes on event coverage and social media, so that the site can pursue a backlog of deeper tool and brand stories its editor has not had time to develop.
Lauren brings media, marketing and management experience, and her involvement in tool coverage is not new. She has assisted ToolGuyd at three Milwaukee Pipeline media events and at Dewalt's Black & Yellow event a few months ago. At those events she handled much of the site's social media content, which let the editor concentrate on asking questions, digging into products and running hands-on testing.
Her first Pipeline invitation grew out of a marketing conference she attended for her own work, where a Dewalt speaker presented. When the question of extra help for Pipeline coverage came up, that connection prompted the request, Milwaukee approved the additional ticket, and she attended her first media event.
According to the editor, her contribution has since moved past sharing the workload: she has taken part in strategy, management and execution, and helps convert long-standing ideas into concrete plans. The editor describes the timing as useful, citing AI-driven change across the media industry and noting that Lauren's marketing background lets her read that shift from more than one angle. She continues to work at ToolGuyd on a moonlighting basis.
Readers can expect somewhat more of her writing on the site and considerably more on social media. The editor said further detail on the deeper stories and explorations now being planned will follow at another time, and pointed to 2027 as a period he is looking forward to despite wider industry turbulence. He also noted that Lauren is family, his younger cousin.