The Little Sock Company, a Hertfordshire-based children's brand, is aiming to keep more small toes warm this Christmas through a campaign called No More Cold Toes. For every order placed, the company has pledged to donate a pair of socks to a baby or child in need.
The brand was founded in 2018 by Katie Saunders, a mother of three. Its original target was to donate 6,000 pairs by Christmas, but the business says that figure has already been surpassed, prompting it to raise the goal to 10,000 pairs.
Three charity partners to distribute donations
To make sure the socks reach families across the country, The Little Sock Company is working with three organisations:
- Little Village
- Baby Bank Alliance
- Baby Basics UK
All three support families experiencing hardship and are helping to distribute the donations to the babies and children who need them most.
Having built the business without outside investment, Saunders says she is keen to use its success to make a positive difference. With Christmas approaching, the company hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.