Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool intended to provide fast drying in a lightweight, travel-friendly format. The product builds on the company’s earlier Pocket hair dryer and combines high airflow, intelligent temperature control and a foldable body.
Patrick Wang, Dreame Technology’s business director for Australia and New Zealand, said the company sees Australian consumers looking for products that fit busy lifestyles without compromising performance. According to Wang, Pocket Cake is designed to deliver professional-level drying in a compact form for everyday styling, travel and use on the go. He added that the launch extends Dreame’s push into beauty and personal care.
The dryer is powered by a 110,000rpm high-speed brushless motor that can generate airflow speeds of up to 70m/s. Dreame says this helps reduce drying times significantly despite the unit’s small size. The figures are central to Dreame’s emphasis on drying speed in a small body.
An intelligent NTC temperature control system monitors temperature 500 times per second and automatically adjusts heat output. The company says the system is intended to maintain a consistent drying temperature while protecting hair from excessive heat exposure.
Pocket Cake also generates 350 million negative ions per cubic centimetre. According to Dreame, this is designed to minimise static, reduce flyaways and leave hair looking smoother and more polished after styling.
The 180-degree foldable design allows the dryer to collapse into a phone-sized shape for storage and transport. It weighs less than 450g and supports 220-240V, with Dreame positioning it for luggage, handbags or bathroom drawers. These dimensions are central to the product’s travel-friendly design pitch.
The range draws on macaron colours and comes in four finishes: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
The launch adds a travel-focused option to Dreame’s Pocket hair dryer line. The company is emphasizing the balance between portability and drying performance: the foldable body and sub-450g weight are paired with a high-speed motor and automatic heat adjustment. The stated benefits, including faster drying, reduced static and heat protection, are product claims from Dreame.
The Pocket Cake High-Speed Hair Dryer is available online now through Harvey Norman, JB Hi-Fi and Dreame’s website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November. It has a recommended retail price of $299 and ships with a styling nozzle and storage bag.